- Twitter is one social media platform that deserves the attention of business owners.
Using social media effectively is one powerful tool for expanding your online business, in terms of brand recognition and revenue.
If users are already online, scrolling through social media, then getting them to click over to your website (and hopefully buy) is an objective worth targeting.
However, your business can’t just launch a bunch of profiles on various social media platforms and expect that customers will come to you.
Like any aspect of business, it takes focus and effort to have a social media presence that brings you value, particularly in the form of revenue.
Twitter is one of the most visited websites in the world, so it’s one platform that is worth spending time developing for the benefit of your business.
Its focus is on public conversation and exposure, so using it effectively will drive traffic and build your brand, which will in turn make you money.
But how can you make Twitter work for your business?
Twitter for Business – 10 Twitter Marketing Tips & Tricks
1. Define Your Business Goals
As the old saying goes, time is money, so you don’t want to jump into Twitter without first defining why you’re doing it.You need to be able to answer “why” your business is on Twitter, and once you know the why, you need to be able to answer whether you’re achieving that “why.”
Some examples of business objectives for your Twitter presence include:
- Building your brand and awareness of your products and/or services
- Generating sales
- Increasing customers and customer loyalty
- Driving customers to your website
For instance, if you want to generate sales, your goal might be “generate 10 new sales per month directly via Twitter.”
If driving customers to your website is your focus, perhaps the goal is “generate 30 new sign-ups per months,” with Twitter generating the email sign-ups.
As with any time you set objectives, it’s important to benchmark where you are currently and then measure regularly to track progress.
