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Politics of "Big Brand Sustainability" by Peter Dauvergne

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epub | 17.01 KB | English | | Author: Peter Dauvergne | Year: 2014
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Description:

Today, big-brand companies seem to be making commitments to sustainability that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes. McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Walmart has pledged to become carbon neutral. This BIT examines some of these corporate sustainability efforts and their ultimate goal.
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