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epub | 16.22 KB | English | Isbn:9781599185781 | Author: Perry Marshall | Year: 2016
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Description:

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME
With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.
From defining local search-often confused with paid search and search engine marketing-to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
[*]Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours
[*]Master the components of a high-converting campaign and get the most bang for your buck
[*]Harness mobile search advertising and Facebook ads for maximum results

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